VIDEO - With the collapse of the ruble, the cost of skiing holidays abroad will increase and part of Russian clients will give up. The decline could exceed 10%.
More than the political crisis is the decline in the Russian currency which should prevent some of these customers to taste this year at skiing in France. According to the body for promoting France Montagnes, attendance of Russian customers (nearly 80,000 people last year) and Ukrainian expected to fall 10% this winter. Although with the current exchange rates of currencies, a French residence now costs 20% more expensive for Russians and the bill was up more than 50% for a Ukrainian.
"It is sure that with the crisis in Russia is growing, the forecasts made it a few weeks ago are not intended to improve, admits Michel Giraudy, president of Mountain France and Mayor of Bourg-Saint-Maurice . But we must put this in perspective. This customer has made significant progress but it still weighs only 4-5% of our foreign customers. "A customer who however more than average spending, although it has expanded in recent years to the upper middle class. "These Russian defections should be compensated by additional British arrivals that could reach 10%," says Michel Giraudy. The neighbors across the Channel, the first foreign customer skiing in turn enjoy this year of a more favorable exchange rate could boost their attendance.
Direct Reservations
"It is very difficult to predict with Russian clients, for its part considers Eric Bonnel, director of Val Thorens Tours, which leads promoting its station particularly in European markets. Their history, Russians are accustomed to these sudden changes and often decide at the last minute. "According to him, the difficulties of the tower which several Russian operators went bankrupt and government incentives, particularly for public servants, to spend their holidays in Russia are real. They could boost attendance at local resorts like Sochi. He notes however that Val Thorens, which receives nearly 10,000 Russians per season, the trend is stable for now with rise of direct bookings and expects many last minute decisions.
"Now, this Russian customer can get by in English and approach us directly," says Eric Marulla-Monn at La Bergerie in Morzine (Haute Savoie). In this 4-star thirty rooms, Russian clients could double this year. "Our customers are wealthy families, not millionaires who appreciate the value and proximity to Geneva airport," he said, just play to its strengths in front of Courchevel or Val d'Isère who long monopolized these customers.
Decline in Austria and Italy
According to Eric Bonnel, the period from late December to mid-January, the Orthodox feasts and holidays, is expected to remain favorable. It must be said that this is the one that attracts the most affluent customers. Less affluent Russians who avoid the "high season" to get the best rates, may, themselves, to cancel their projects and could miss the call to complete the season. "Fortunately, the Russians are still very attached to France and its way of life, says Eric Bonnel. Austria and Italy, which have tried to attract these customers with low prices, are likely to be more affected than us by the decline. "
More than the political crisis is the decline in the Russian currency which should prevent some of these customers to taste this year at skiing in France. According to the body for promoting France Montagnes, attendance of Russian customers (nearly 80,000 people last year) and Ukrainian expected to fall 10% this winter. Although with the current exchange rates of currencies, a French residence now costs 20% more expensive for Russians and the bill was up more than 50% for a Ukrainian."It is sure that with the crisis in Russia is growing, the forecasts made it a few weeks ago are not intended to improve, admits Michel Giraudy, president of Mountain France and Mayor of Bourg-Saint-Maurice . But we must put this in perspective. This customer has made significant progress but it still weighs only 4-5% of our foreign customers. "A customer who however more than average spending, although it has expanded in recent years to the upper middle class. "These Russian defections should be compensated by additional British arrivals that could reach 10%," says Michel Giraudy. The neighbors across the Channel, the first foreign customer skiing in turn enjoy this year of a more favorable exchange rate could boost their attendance.
Direct Reservations
"It is very difficult to predict with Russian clients, for its part considers Eric Bonnel, director of Val Thorens Tours, which leads promoting its station particularly in European markets. Their history, Russians are accustomed to these sudden changes and often decide at the last minute. "According to him, the difficulties of the tower which several Russian operators went bankrupt and government incentives, particularly for public servants, to spend their holidays in Russia are real. They could boost attendance at local resorts like Sochi. He notes however that Val Thorens, which receives nearly 10,000 Russians per season, the trend is stable for now with rise of direct bookings and expects many last minute decisions.
"Now, this Russian customer can get by in English and approach us directly," says Eric Marulla-Monn at La Bergerie in Morzine (Haute Savoie). In this 4-star thirty rooms, Russian clients could double this year. "Our customers are wealthy families, not millionaires who appreciate the value and proximity to Geneva airport," he said, just play to its strengths in front of Courchevel or Val d'Isère who long monopolized these customers.
Decline in Austria and Italy
According to Eric Bonnel, the period from late December to mid-January, the Orthodox feasts and holidays, is expected to remain favorable. It must be said that this is the one that attracts the most affluent customers. Less affluent Russians who avoid the "high season" to get the best rates, may, themselves, to cancel their projects and could miss the call to complete the season. "Fortunately, the Russians are still very attached to France and its way of life, says Eric Bonnel. Austria and Italy, which have tried to attract these customers with low prices, are likely to be more affected than us by the decline. "
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