IN PICTURES - The country hosts every year nearly 85 million international visitors, most of which focus on the capital and "two or three regions." The "Destination contracts", launched by the government to promote certain territories, hoping to change all that.
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"France is in tourism much like a gifted student who did not give his full measure," said Laurent Fabius, Minister of Foreign Affairs and International Development, on 16 December, by officially launching the 'contracts destination "whose principle was announced at the end of tourism Assizes in June. The idea? Pull out a little Paris the millions of international visitors who come each year in France but focus on the capital and "two or three regions."
The purpose of these contracts destination is to create a "brand" around a territory by bringing government and private stakeholders in tourism (hotels, restaurants, shopping, etc ...) around a given theme, as oenology in Bordeaux, the mountains to the Alps, the castles of the Loire in the Loire Valley. This mark should give visibility to the international regions, "as one speaks of a trademark," said the Minister.
Cap on 100 million visitors
Tourists come here, but do not stay long enough, so do not spend enough
Laurent Fabius, Minister of Foreign Affairs and International Development
Four cases had been withheld since last summer: Tarn-et-Garonne, Alsace, the Great War and in memory of Normandy tourism. To this list, add now 11 territories which are the Alpes, Auvergne, the Bay of Mont-Saint-Michel, Biarritz, Bordeaux, Burgundy, Lyon, the Vosges, Jura and Normandy and the Ile-de-France. The chosen themes revolve around the mountain, wellness, gastronomy, oenology, the castles of the Loire or of Impressionism. Other files will be selected by March 2015.
Last year, France hosted 84.7 million international tourists. "Tourists come to us, but did not stay long enough, so do not spend enough," lamented Laurent Fabius. He stressed that the Spaniards welcomed 25% of tourists less than the French, but they earned 25% more. The Minister is the 100 million visitors to an indeterminate horizon. "France is rich in its diversity. Still need to make these destinations, promote them effectively, making them accessible to French and foreign tourists, "he insisted. Each selected area will receive from the State a grant of 75,000 euros over three years, half of which was to be paid "before Christmas", 30% in 2015 and 20% in 2016.
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"France is in tourism much like a gifted student who did not give his full measure," said Laurent Fabius, Minister of Foreign Affairs and International Development, on 16 December, by officially launching the 'contracts destination "whose principle was announced at the end of tourism Assizes in June. The idea? Pull out a little Paris the millions of international visitors who come each year in France but focus on the capital and "two or three regions."
The purpose of these contracts destination is to create a "brand" around a territory by bringing government and private stakeholders in tourism (hotels, restaurants, shopping, etc ...) around a given theme, as oenology in Bordeaux, the mountains to the Alps, the castles of the Loire in the Loire Valley. This mark should give visibility to the international regions, "as one speaks of a trademark," said the Minister.
Cap on 100 million visitors
Tourists come here, but do not stay long enough, so do not spend enough
Laurent Fabius, Minister of Foreign Affairs and International Development
Four cases had been withheld since last summer: Tarn-et-Garonne, Alsace, the Great War and in memory of Normandy tourism. To this list, add now 11 territories which are the Alpes, Auvergne, the Bay of Mont-Saint-Michel, Biarritz, Bordeaux, Burgundy, Lyon, the Vosges, Jura and Normandy and the Ile-de-France. The chosen themes revolve around the mountain, wellness, gastronomy, oenology, the castles of the Loire or of Impressionism. Other files will be selected by March 2015.
Last year, France hosted 84.7 million international tourists. "Tourists come to us, but did not stay long enough, so do not spend enough," lamented Laurent Fabius. He stressed that the Spaniards welcomed 25% of tourists less than the French, but they earned 25% more. The Minister is the 100 million visitors to an indeterminate horizon. "France is rich in its diversity. Still need to make these destinations, promote them effectively, making them accessible to French and foreign tourists, "he insisted. Each selected area will receive from the State a grant of 75,000 euros over three years, half of which was to be paid "before Christmas", 30% in 2015 and 20% in 2016.
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