Slowing it a few years ago, the brand Marmara standard of the hotel club cheap French, upslope. In the program, the renovated site, more focused on Europe and new concepts.
After chained poorest seasons, Marmara is optimistic about the current year and renews 30% of its offer for the summer. The chain had hitherto been hit hard by the collapse in sales in Tunisia and Morocco, especially as some of its facilities were aging and is increasingly easy to make your own trip flight + hotel online. "Our strategy Marmara beginning to bear fruit, says Pascal de Izaguirre, CEO of TUI France which also includes brands Nouvelles Frontières Aventuria Passion and the Islands. We focus on Europe and the Mediterranean, while improving the consistency of our clubs. "
Echoing these statements, TUI France which has just published its results has reduced its operating loss by 40% over 2013-2014. Certainly, the group still loses 37 million euros in its tour operator activities, but he sees a return "almost in equilibrium" by the end of the current fiscal year before being profitable in 2015- 2016. It must be remembered that after historic losses in 2010-2011, TUI France launched an initial plan for 550 jobs and a second involving over 300, which ends.
To avoid that the concept of resort hotel takes getting old, the hotel park Marmara has been renewed and is now focusing on the 80% 4M and 5M classification, the highest tour operator. But no question of looking sidewise rates Club Med, customers are particularly fussy about the offers available and the price / quality ratio. And to maintain contact with a young, the tour operator placing on the digital and stands as the tour leader on social networks. It is true that already generates 28% of its sales online and is 34% next year and that the group gives a TripAdvisor goal scoring (4 points out of 5) for all its clubs even if it does is not reached everywhere.
Nearly 25% of customers in Spain
In terms of innovation, alongside the Marmara clubs hosting a 100% French clientele, the tour operator increases its offer "concepts clubs" developed by its British-German parent company TUI Travel and open to international tourists. This summer, 25 of these clubs will be in the catalog, including 12 Splashworld those that attract the most French families because they are built around a water park while Magic Life aims sports lovers and couples is for couples as its name suggests.
Destinations hand, Spain already weighed 20% of customers in 2014, "will further strengthen in 2015" while Greece is also progressing to become the second point of the tour operator fall. As for distant destinations (Mauritius, Senegal, Dominican Republic ...), they were closed, with the exception of Guadeloupe. And on starting points, Marmara tour operator plans to strengthen its status serving regions with 68% of departures are out of Paris and the mark will this summer 200 flights per week from 12 French cities.
After chained poorest seasons, Marmara is optimistic about the current year and renews 30% of its offer for the summer. The chain had hitherto been hit hard by the collapse in sales in Tunisia and Morocco, especially as some of its facilities were aging and is increasingly easy to make your own trip flight + hotel online. "Our strategy Marmara beginning to bear fruit, says Pascal de Izaguirre, CEO of TUI France which also includes brands Nouvelles Frontières Aventuria Passion and the Islands. We focus on Europe and the Mediterranean, while improving the consistency of our clubs. "Echoing these statements, TUI France which has just published its results has reduced its operating loss by 40% over 2013-2014. Certainly, the group still loses 37 million euros in its tour operator activities, but he sees a return "almost in equilibrium" by the end of the current fiscal year before being profitable in 2015- 2016. It must be remembered that after historic losses in 2010-2011, TUI France launched an initial plan for 550 jobs and a second involving over 300, which ends.
To avoid that the concept of resort hotel takes getting old, the hotel park Marmara has been renewed and is now focusing on the 80% 4M and 5M classification, the highest tour operator. But no question of looking sidewise rates Club Med, customers are particularly fussy about the offers available and the price / quality ratio. And to maintain contact with a young, the tour operator placing on the digital and stands as the tour leader on social networks. It is true that already generates 28% of its sales online and is 34% next year and that the group gives a TripAdvisor goal scoring (4 points out of 5) for all its clubs even if it does is not reached everywhere.
Nearly 25% of customers in Spain
In terms of innovation, alongside the Marmara clubs hosting a 100% French clientele, the tour operator increases its offer "concepts clubs" developed by its British-German parent company TUI Travel and open to international tourists. This summer, 25 of these clubs will be in the catalog, including 12 Splashworld those that attract the most French families because they are built around a water park while Magic Life aims sports lovers and couples is for couples as its name suggests.
Destinations hand, Spain already weighed 20% of customers in 2014, "will further strengthen in 2015" while Greece is also progressing to become the second point of the tour operator fall. As for distant destinations (Mauritius, Senegal, Dominican Republic ...), they were closed, with the exception of Guadeloupe. And on starting points, Marmara tour operator plans to strengthen its status serving regions with 68% of departures are out of Paris and the mark will this summer 200 flights per week from 12 French cities.
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