An international exchange site housing, the house that the most successful in the world, the one that everyone wants, is in France, on the coast of Brittany in Saint-Malo. Yet she has no particular asset!
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This house is one of a family quite conventional: two parents and two children. Its appearance is boilerplate or frills, no luxury, just comfort and pleasant decor. It is a house of Saint-Malo (Ile-et-Vilaine) built in the late 1970s, three kilometers from the sea. On a classifieds site, it could be expected that the excitement generated is equally neutral! Yet it is just the opposite. HomeExchange.com on site (TrocMaison.fr for the French version), housing came top of the ranking in 2014 of the most popular ads on the website ... no less than 61,250 listed properties in over 150 countries!
The performance is real. And the surprise is total, both for the owner, as the host of the announcement site. "It is not exceptional. It was purchased five years ago and completely renovated. It is clean, well appointed, great, especially with five to six bedrooms and 200 square meters. I put forward the rooms of my daughters, who have 8 and 5, the games room. And I speak from Mont Saint-Michel, Cancale, Dinard, which attract no doubt. But that is my vision of Breton! "Says the owner Monde Magazine.
Receiving - like all website subscribers - the newsletter which gave this information the owner had even believed in a hoax, and had checked on the computer of a colleague that the ranking was the same: despite the counter associated with the ad - and hundreds of thousands of hits - the owner was not perceived exceptional, which have no comparison. Side Exchange®, it cites several factors that made this announcement to have such success, besides the "cumulative" side of the web makes an announcement that more popular with surfers, the more it will be consulted.
"You should know that on our site, France is the most sought after country," says Le Figaro Alexandra Origet Cluzeau in Exchange®. "For the announcement of Saint Malo, the owners took the time to establish a perfect listing: Ads in English, a full description of the house, pretty pictures (whether in the house or its occupants) , explanations about the environment ... And besides, this house brings together its neutrality. It is not intimidating. "
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This house is one of a family quite conventional: two parents and two children. Its appearance is boilerplate or frills, no luxury, just comfort and pleasant decor. It is a house of Saint-Malo (Ile-et-Vilaine) built in the late 1970s, three kilometers from the sea. On a classifieds site, it could be expected that the excitement generated is equally neutral! Yet it is just the opposite. HomeExchange.com on site (TrocMaison.fr for the French version), housing came top of the ranking in 2014 of the most popular ads on the website ... no less than 61,250 listed properties in over 150 countries!
The performance is real. And the surprise is total, both for the owner, as the host of the announcement site. "It is not exceptional. It was purchased five years ago and completely renovated. It is clean, well appointed, great, especially with five to six bedrooms and 200 square meters. I put forward the rooms of my daughters, who have 8 and 5, the games room. And I speak from Mont Saint-Michel, Cancale, Dinard, which attract no doubt. But that is my vision of Breton! "Says the owner Monde Magazine.
Receiving - like all website subscribers - the newsletter which gave this information the owner had even believed in a hoax, and had checked on the computer of a colleague that the ranking was the same: despite the counter associated with the ad - and hundreds of thousands of hits - the owner was not perceived exceptional, which have no comparison. Side Exchange®, it cites several factors that made this announcement to have such success, besides the "cumulative" side of the web makes an announcement that more popular with surfers, the more it will be consulted.
"You should know that on our site, France is the most sought after country," says Le Figaro Alexandra Origet Cluzeau in Exchange®. "For the announcement of Saint Malo, the owners took the time to establish a perfect listing: Ads in English, a full description of the house, pretty pictures (whether in the house or its occupants) , explanations about the environment ... And besides, this house brings together its neutrality. It is not intimidating. "
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